Emerging Operational and Management Trends in Hospitality, Design and Digital Media

Description

This edited volume contains 15 qualitative research papers on hospitality, design, and digital media in the 21st century. The contributions are from faculty of Srinivas University Institute of Hotel Management and Tourism. The book reflects the institute’s focus on industry-oriented scholarship and interdisciplinary inquiry. It examines how operations, management, and creative fields are reshaped by technology and changing consumer expectations. The hospitality section covers hotel operations, rooms division, catering technology, and culinary practices. Topics include service quality, hygiene, food safety, human resource development, and experiential design for guests. The design and digital media section explores visual communication, spatial design, and digital platforms in tourism and hospitality. Chapters address aesthetics, digital marketing, content creation, and immersive technologies influencing consumer behavior. All chapters use qualitative methods like case studies, interviews, and ethnographic observations for practical insights. The book serves academicians, researchers, industry practitioners, and students as a reference for curriculum, training, and policy.

About the Author

Prof. Prashanth B Prabhu is the Dean of Srinivas University Institute of Hotel Management and Tourism. He leads academic and industry-linked initiatives in hospitality education with 18 years of experience in teaching, industry, training, and institutional development. His expertise includes Hotel Management, Event Management, Catering Technology, Culinary Operations, and Hospitality Management. He has guided students and industry collaborations across hotels, event enterprises, and food production units. Known for an industry-oriented approach, he bridges academia and practice to prepare students for global hospitality and tourism roles.

Dr. Jeetha is the Head of B.Sc. Animation & Digital Filmmaking at Srinivas University Institute of Hotel Management and Tourism, Mangaluru. She holds a Ph.D. in Computer Animation from Srinivas University with over 15 years of experience in animation, digital media, and visual storytelling. Her expertise includes 2D Animation, Storyboarding, Stop Motion, Script Writing, Pre-Production, and Character Design. A native of Mangaluru, she promotes animation education through research, academic excellence, and interdisciplinary collaboration.

Prof. Subrat Saraf is the Course Coordinator at Srinivas University Institute of Hotel Management and Tourism, overseeing academic coordination and student development. He has 18 years of combined experience in industry and academia, bringing a practical, operations-driven perspective to hospitality education. His expertise includes Hotel Management, Rooms Division Operations, Hygiene, Food Safety and Nutrition, and Human Resources and Training. He focuses on industry-aligned training and skill development to prepare students for roles in hotels, resorts, and service sectors.

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