Mastering Management: Case Studies and Strategies for Success

Description

The Book

The present book “Mastering Management: Case Studies and Strategies for Success” is a comprehensive guide designed for aspiring managers, business professionals, and students seeking practical insights into the corporate world. This book delves into key aspects of Marketing Management, Human Resource Management, Financial Management, Leadership & Innovation, and Strategic Management, offering real-world case studies to illustrate effective decision-making. Each chapter presents industry-driven strategies to tackle challenges and drive growth. Additionally, a special section explores the impact of Artificial Intelligence in management, highlighting its transformative role in modern business. Whether you are a business leader or an emerging professional, this book equips you with the tools and frameworks to navigate complex management scenarios and achieve success.

Dr. Priyanka Rastogi, a distinguished academician (UGC NET Qualified) with 15 years of teaching experience, brings a multidisciplinary approach to education . She holds an M.Sc in Mathematics, an MBA, and an MA in Economics, where she earned a Gold Medal, showcasing her academic excellence.

Dr. Romita Khurana is having more than 10 years of teaching experience, currently she is working as Assistant Professor in Department of Business Administration, MJPRU, Bareilly. She has qualified UGC-NET/JRF in year 2012 and has completed her Ph.D from Gurukul Kangri University, Haridwar.

Dr. Shalu Khandelwal is presently working as an Assistant Professor at DPGITM, Gurugram and also Former Senior teacher in United State of America. She completed her Ph.D in Management from Gurukul Kangri University, Haridwar, Uttarakhand.

Dr. Priya Singh is an Assistant Professor in Institute of Business Studies, Chaudhary Charan Singh University Campus, Meerut, U.P. India. She possesses Ph.D in Management and MBA/M.Com degrees. She has four patent and many books in various disciplines.

Dr. Charu Rastogi is a distinguished academician with a Ph.D. in Management and a versatile educational background, including B.Sc (PCM), M.Sc (Applied Physics), MBA (HR & Marketing), and M.A (Economics). UGC-NET qualified.
Dr. Rastogi excels in management education. As a prolific author, she fosters innovation in business practices, empowering students and professionals with her expertise in Human Resources, Marketing, and Economic Analysis.

Contents

• Coca-Cola’s “Share a Coke” Campaign: Personalization Strategy Driving Engagement1
• Dove’s “Real Beauty” Campaign: Redefining Beauty Standards to Build Brand Loyalty3
• Pepsi’s Kendall Jenner Ad Backlash: A Case Study in Cause-Related Marketing Gone Wrong5
• Tesla’s Zero-Dollar Marketing Strategy: CEO-as-Influencer in the Digital Age7
• Nike’s Colin Kaepernick Campaign: Bold Storytelling for Brand Relevance8
• Case Study: Burger King’s “Moldy Whopper” Campaign – Redefining Transparency in Advertising10
• Quibi’s Failure to Capture Gen Z: Lessons in Market Misjudgment12
• Old Spice’s Viral Rebranding: Humor and Virality in Legacy Brand Reinvention13

• Case Study: Google’s Project Oxygen – Revolutionizing Leadership Through Data Analytics15
• Uber’s Cultural Crisis (2017): A Turning Point for Workplace Ethics17
• Case Study: Zappos’ Holacracy Experiment – Redefining Organizational Structure18
• Netflix’s “No Vacation Policy”: Trust and Cultural Alignment in the Workplace20
• Case Study: Foxconn’sLabor Practices Scandal – The Hidden Cost of Global Manufacturing21
• Salesforce’s Pay Equity Audit: Leading the Charge for Workplace Transparency23
• Microsoft’s Diversity & Inclusion Overhaul: A Case Study in Leadership-Driven Systemic Change24
• Case Study: Walmart’s Employee Training Academy – Investing in People for Growth26

• Case Study: Lehman Brothers’ Collapse (2008) – A Lesson in Risk Mismanagement29
• Case Study: Apple’s Capital Return Program31
• GameStop Short Squeeze (2021): The Power of Social Media in Finance33
• Case Study: Tesla’s Risky Debt Financing34
• Case Study: Enron’s Accounting Fraud – The Corporate Giant That Crumbled36
• Case Study: IKEA’s Tax Avoidance Strategy38
• Case Study: Bitcoin’s Volatility as an Asset Class39
• Case Study: WeWork’s IPO Debacle – A Lesson in Governance and Financial Discipline41

• Case Study: SatyaNadella’s Transformation of Microsoft45
• Case Study: Kodak’s Failure to Embrace Digital Photography47
• Case Study: Elon Musk’s Dual Role at Tesla and SpaceX48
• Case Study: Nokia’s Decline in the Smartphone Era50
• Case Study: Patagonia’s Eco-Innovation Model52
• Case Study: 3M’s “15% Time” Policy54
• Case Study: Airbnb’s Pandemic Pivot56

• Case Study: Apple’s Ecosystem Strategy59
• Case Study: Netflix’s Shift from DVDs to Streaming61
• Case Study: Amazon’s Diversification into AWS63
• Case Study: Toyota’s Lean Production System65
• Case Study: Disney’s Acquisition of Marvel and Pixar68
• Case Study: IKEA’s Global Market Entry Strategy70
• Case Study: Southwest Airlines’ Low-Cost Model72
• Case Study: Meta’s Pivot to the Metaverse74

6. Extra Case Based on AI

• Case Study: Marketing – AI-Driven Personalization at Sephora77
• Case Study: HR – AI-Powered Talent Management at IBM78
• Case Study: Finance – AI Fraud Detection at JPMorgan Chase79
• Case Study: Leadership & Innovation – Tesla’s Autopilot Dilemma81
• Case Study: Strategic Management – Netflix’s AI Content Strategy82