Description
The book presents a comprehensive collection of 48 real-world case studies across six key management domains: Strategic Management, Leadership & Organizational Behavior, Marketing Management, Operations & Supply Chain Management, Human Resource Management, and Ethics & Corporate Sustainability. Each case study highlights contemporary business challenges faced by global organizations and their strategic responses. The book focuses on practical learning through scenarios like digital transformation, cultural integration, regulatory challenges, crisis management, employee engagement, ethical dilemmas, and sustainability practices. It emphasizes the importance of agility, innovation, ethical leadership, customer-centricity, and data-driven decision-making in today’s dynamic business environment. These case studies offer valuable insights, actionable takeaways, and strategic lessons for students, managers, and business leaders. The cases encourage critical thinking and problem-solving skills while reflecting on real-time organizational issues and their impact on global markets. Overall, the book serves as a useful guide for understanding modern business complexities and developing strategic and ethical solutions.
Dr. Pooja Pathak, a distinguished academician in the field of Marketing. Currently she is working as Assistant Professor & Head of the Department,MBA in Apex Institute of Technology, Rampur. She has qualified UGC-NET in Management in the year 2011 and completed her P.hD in Digital Marketing from MJPRU, Bareilly.
Parul Singh is working as an Assistant Professor in Pal College of Technology & Management, Haldwani. She holds an M.Com in Applied Business Economics and an MBA in HR and Finance. She is having 8 years of experience in Academics and Industry.
Preface
1. Strategic Management
Case Study: The Disrupted Giant – Adapting to Market Changes1
Case Study: Merger Meltdown – Cultural Clash in a Global Acquisition2
Case Study: Global Expansion – Navigating Regulatory Hurdles3
Case Study: Diversification Dilemma – Entering Uncharted Markets5
Case Study: Subscription Success – Reinventing Business Models6
Case Study: Pandemic Pivot – Hospitality Chain Survival Strategies8
Case Study: Turnaround Triumph – Reviving a Declining Brand9
Case Study: Strategic Alliance – Collaborating for Innovation10
Case Study: Regulatory Response – Tech Giant vs. Antitrust Laws12
2. Leadership & Organizational Behavior
Case Study: Remote Revolution – Leading Distributed Teams15
Case Study: Generational Divide – Managing Millennials and Boomers17
Case Study: Ethical Leadership – Whistleblower Retaliation Crisis18
Case Study: Burnout Breakdown – High Attrition in Consulting20
Case Study: Culture Shift – From Hierarchical to Agile22
Case Study: Crisis Command – Oil Spill Leadership24
Case Study: Innovation Resistance – Legacy vs. Startup Mentality26
Case Study: Decision Paralysis – Choosing Between Markets27
3. Marketing Management
Case Study: Brand Resurrection – Recovering from a PR Disaster31
Case Study: Market Saturation – Differentiating in Smartphones32
Case Study: Viral Victory – Social Media Campaign ROI34
Case Study: Pricing Wars – E-commerce vs. Brick-and-Mortar35
Case Study: Launch Flop – Lessons from a Failed Product37
Case Study: Influencer Impact – Authenticity vs. Reach38
Case Study: Data-Driven Loyalty – Personalization in Retail39
Case Study: Global Branding – Adapting to Cultural Nuances41
4. Operations & Supply Chain Management
Case Study: Supply Chain Shock – Post-Earthquake Recovery43
Case Study: Lean Transformation – Waste Reduction in Manufacturing45
Case Study: Quality Crisis – Recall Management in Pharmaceuticals46
Case Study: Quality Crisis – Recall Management in Pharmaceuticals48
Case Study: Outsourcing Dilemma – Cost vs. Control50
Case Study: AI in Operations – Predictive Maintenance Success51
Case Study: Inventory Overload – Balancing Stock and Demand53
Case Study: Logistics Optimization – Cross-Border E-commerce54
5. Human Resource Management
Case Study: Diversity Drive – Increasing Inclusivity in Tech57
Case Study: Talent War – Retaining Top Performers in Fintech58
Case Study: Performance Metrics – Bias in Appraisal Systems60
Case Study : Ethical Layoffs – Downsizing with Dignity61
Case Study: Cross-Cultural Teams – Conflict in Global Projects63
Engagement during M&A – Retaining Talent Post-Merger64
Case : Digital Upskilling – Reskilling for Industry 4.066
Case Study: HR Analytics – Reducing Attrition with Data67
6. Ethics & Corporate Sustainability
Case Study: Conflict Minerals – Ethical Sourcing in Electronics69
Case Study: Greenwashing Backlash – Rebuilding Credibility71
Case Study: Environmental Disaster – CPCL’s Response to the Ennore Oil Spill72
Case Study: Profit vs. Purpose: Sustainable Fashion Economics74
Case Study: Data Privacy Breach – Rebuilding Customer Trust76
Case: Community Pushback – Factory Relocation Protests78
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